AB Testing

AB Test Design with Outliers - What is CUPED?

A few weeks ago, we explored the issue of outliers in the context of designing your A/B test and provided potential solutions, such as trimming…

Oct 16, 2023 •

AB Test Design with Outliers 🤯

Part II Solutions

Oct 2, 2023 •

AB Test Design with Outliers 🤯

Sep 18, 2023 •

How to Early Peek👀 at Your AB Test?

Previously we've covered AB testing on multiple metrics and Holm’s method, today let's continue with the AB testing series.

Feb 20, 2023 •

A/B Testing with Holm's Procedure ⚖

A few posts ago we talked about A/B testing with multiple metrics. We used the famous Bonferroni Correction to control our family-wise error rate when…

Dec 15, 2022 •

A/B ⚖ Testing with Multiple Metrics

A lot of literature references and guidance about A/B testing anchor on tests based on one single comparison or one single metric.

Dec 1, 2022 •

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